Conquer and divide: how social media platforms flipped the strategy for profit

Posted on 1 Oct 2020 - 10:15
You surely have heard the phrase “divide and conquer” (or “divide and rule”). Divide and conquer comes from the latin words “divide et impera” attributed to Philip II of Macedon but famously used by Julius Caesar, who used them to describe his main war strategy. Julius Caesar was in fact a master in dividing and ruling and, despite how much good his conquests brought is questionable, the ultimate goal was to unite all single states into one cohesive Republic.